Connect
Create an account and connect your Amazon seller account on Amazon’s own site. Only the seller account is needed to start; the advertising account is asked for later, and only if you set up Ads.
Free audit
Pick one product you sell and read its full report: the verdict, what it is costing you, the rewrite, a growth plan and the evidence. No card. Every other page stays closed until you choose a plan.
Choose a plan
Add a card. Your plan unlocks the tools it includes and a set number of audits each month. Your Amazon connection carries over; there is no second sign-up.
Set up
Enter or sync what each product costs you. Profit, price floors and ad caps all use that number. Pick your goals and the day you want your weekly report. Managed plans also pick the products Estobi manages.
The tools run inside your limits
Each tool follows rules written on its own page. The repricer never prices under MAP. Bids are capped by your real profit per sale. Budgets are hard caps on what we do. Stock, Buy Box and fee checks run on their own schedule.
You approve what matters
Every listing change before it goes to Amazon. Every new ads launch, as a plan with a daily budget. Any price floor below break-even. Everything else is yours to read, pause or change.
