How It Works
This is how Estobi works.
A continuous, self-reinforcing loop that audits, improves, tests, monitors, and repeats — automatically. Every cycle runs with more data than the last.
A continuous, self-reinforcing loop that audits, improves, tests, monitors, and repeats — automatically. Every cycle runs with more data than the last.
Most listing optimization tools work once. You run an audit, get a report, make some changes, and wait to see what happens. The tool has no memory of what you changed, no idea if it worked, and no plan for what to do next.
Estobi is different. Every audit feeds into a continuous loop: performance data from the last cycle informs the next audit. Keyword rank movements trigger strategy adjustments. A/B test results determine which changes stick. The system gets smarter every time it runs.
The audit pipeline runs 14 specialized AI agents across every element of your listing — title, bullets, images, content, keywords, market positioning, trust signals, performance metrics, and compliance. Each agent scores its category and generates specific findings. The result is a score out of 100 across 9 categories with a letter grade (A through F) and a full written executive summary.
Every proposed change is generated by the agent that found the issue — not a generic template. Changes are written to match the brand voice, use the brand’s actual product specs, and follow the keyword allocation plan from the keyword research phase.
Listings & Audit tool →Every proposed change passes through three independent gates before it reaches you:
Changes that pass all three appear in your Estobi Dashboard for review. Approve one by one, approve all at once, or enable Auto-Approve to skip the review step entirely. Approved changes go live via the SP-API in under 5 seconds. Changes that fail any gate are flagged with a plain-English explanation — never silently dropped.
Once changes are live, ExperimentMonitor runs one A/B test at a time — starting with the highest-impact element (main image, then title, then bullets). Each test runs for a minimum of 4 weeks before a verdict to ensure the data is statistically meaningful.
Verdicts are KEEP, REVERT, or EXTEND. Reversions go through the same three-gate pipeline as original changes.
ListingMonitor watches your listings continuously between audits. If suppression, Buy Box hijacking, or an unauthorized listing change is detected, an alert fires immediately — and on Accelerate and above, an emergency audit triggers automatically outside the standard 30-day cycle.
Keyword rank is tracked weekly for every HIGH and MEDIUM priority keyword. When BSR improves and the listing earns a higher grade, the keyword strategy automatically steps up to more competitive terms — keyword tier graduation, without manual intervention.
Account Health tool →AI generates a complete listing image set: main hero image, lifestyle images, infographics with text overlays and callouts, comparison charts, and A+ content modules. Image briefs are informed by the audit findings and the winning buyer intents from the n-gram analysis — so the images are built around what actually converts, not generic product photography.
AI Image Generation tool →Campaigns are built or restructured around the winning intent families identified by the n-gram analysis. A complete campaign structure is established for each product — broad, phrase, exact, and ASIN targeting — with budgets set by the seller. Ongoing bid optimization runs continuously. Wasted spend keywords are added as negatives across all campaigns automatically.
Ads Management tool →Search term reports are pulled from the Amazon Advertising API on a 7-day schedule. Every search term is broken into single words, two-word phrases, and three-word phrases — then scored by conversion rate, click-through rate, and ACoS. The result is a four-quadrant buyer intent map: top converting terms, top sales drivers, top CTR terms, and top wasted spend.
Winning intents feed directly back into the next audit’s keyword strategy and image briefs. Wasted spend terms become negative keywords automatically. The loop compounds.
N-Gram Analysis tool →| Stage | Ignite | Accelerate | Elevate | Entrust |
|---|---|---|---|---|
| 1 — Audit & Optimization | ✓ | ✓ | ✓ | ✓ |
| 2 — Client Approval | ✓ | ✓ | ✓ | ✓ |
| 3 — A/B Split Testing | — | ✓ | ✓ | ✓ |
| 4 — Monitor Performance | — | ✓ | ✓ | ✓ |
| 5 — AI Image Generation | — | — | ✓ | ✓ |
| 6 — Ads Management | — | — | ✓ | ✓ |
| 7 — N-Gram Analysis | — | — | ✓ | ✓ |
The value of Estobi compounds over time. The first audit runs on static listing data. The second runs with 30 days of keyword rank movement and performance trends. The third runs with A/B test results and updated market benchmarking data. By the sixth month, the system knows your listing, your category’s performance standards, your keyword trajectory, and your buyer intent patterns — and every recommendation it makes reflects all of it.
On self-serve plans, you review and approve proposed changes before they go live. That is the only required action. Everything else — the audit, the keyword research, the rewriting, the compliance checking, the performance tracking — runs automatically.
If you prefer full automation, enable the Auto-Approve toggle per listing and approved changes go live without any action from you. Blocked changes (those that failed a gate) always require a manual review regardless of your toggle setting.
On Entrust plans, Eli handles everything on your behalf. You have full visibility into all activity in the Estobi Dashboard in real time — nothing is hidden — but you don’t need to take any action unless you want to.
The fastest way to understand what Estobi does is to run it. Connect your Amazon account, submit one ASIN, and get a full 14-agent audit report in under 10 minutes. Free. No credit card required.
Get Your Free Audit