Repricer

Prices that move inside your floors, never under MAP.

Set a strategy, a minimum, a maximum and a MAP for each product. The repricer prices inside those lines, learns each product’s fees from Amazon’s own estimates, and explains every change in words a new seller can follow.

Sample repricer overview: products repricing, Buy Box share, price changes and alerts.
Sample product settings: strategy, minimum, maximum, MAP and off-hours MAP.
01

Boundaries first

Strategy, minimum, maximum and MAP per product, with an off-hours MAP if you need one. A minimum or MAP below break-even saves only after you confirm the loss.

02

Fees it learned, not guessed

Each product’s fee band comes from Amazon’s own fee estimates and is re-learned when fees change. Prices stay inside the band that was proven for that product.

03

Every change explained

A product log in plain words: what was checked, what changed and why. Price and Buy Box share charts with the other sellers on the listing shown by name.

How a price is picked

Rules you can read on the page itself.

Chase or wait

When another seller drops under you, the repricer decides whether to follow or to wait it out. It moves only when the move is allowed by your floors.

Running low

When stock is short of the restock window, the repricer never cuts, and stretches the price up a little each day.

Too much stock

When a product sits too long, the holding cost a sale saves is counted in the profit score, so clearing stock gets a fair look.

Lost the Buy Box

An alert that another offer on your listing moved near your price triggers one Buy Box check, and the repricer holds until it lands. Failed up-tests back off, from 6 hours up to 7 days.

Clear stock plans

A plan to clear slow stock is proposed daily. Only your Approve changes prices, and it ends on its own.

Price line

The repricer remembers every price at which Amazon reported your offer as not featured, and never sets a price at or above that line while it stands.

Controls and limits

What you control. What it never does.

You control

  • Which products are enrolled. A product with no cost on file is never repriced.
  • The floors: minimum, maximum, MAP and off-hours MAP, per product or per strategy.
  • Any floor below break-even, confirmed by you as an allowed loss.
  • Clear-stock plans: they change prices only after your Approve.

It never

  • Prices under MAP on any channel, business prices and quantity tiers included.
  • Prices at or above a price Amazon reported as losing the Buy Box.
  • Prices outside the fee band learned for that product.
  • Promises the Buy Box, a margin or a sale.

Start with one product.

The free audit shows you Estobi on a product you sell. The repricer is part of a paid plan.

Get your free audit