Platform — Listings & Audit

14 AI agents. Every element of your listing. One audit.

14
Specialized Agents
9
Scoring Categories
<5s
To Push Changes Live

The audit pipeline runs all 14 agents in parallel — each one scoring a different element of your listing and generating specific rewrites. Every proposed change passes three independent quality gates before you ever see it.

Estobi — Listings
Product
Grade
Score
Audit
Product A — ████████
A
82/100
View
Product B — ████████
B
71/100
View
Product C — ████████
C
54/100
Audit
Product D — ████████
D
38/100
Audit
The Problem

Most audits tell you what's wrong. They don't fix it.

Every audit tool on the market gives sellers a score and a checklist. The data is useful. But a checklist is not a solution. After you finish reading the report, you still have to sit down and rewrite the title, research the keywords, and figure out what the images should say.

That work takes hours — and most sellers either do it inconsistently or skip it entirely. The listing stays the same. The score stays the same.

Other tools: Report the problem
Score your listing, show you what is wrong, leave you to fix it manually.
Estobi: Delivers the fix
Audits the listing, writes the improvement, validates it, and delivers it ready to approve and push live.
Three gates before you see anything
Every proposed change passes compliance, keyword integrity, and copy quality checks before appearing in your queue.
How It Works

Select an ASIN. The pipeline runs.

14 agents run in parallel. Results in under 10 minutes. Changes ready to approve.

01

Select an ASIN and trigger the audit

Pick any active listing from your account. One click starts the pipeline. All 14 agents begin running in parallel immediately.

02

14 agents run simultaneously

Each agent specializes in a different element — title, bullets, images, keywords, compliance, market position, trust signals, performance metrics, and more. Each one scores its category and generates specific findings.

03

Every change passes three gates

Gate 1: Amazon policy compliance. Gate 2: Keyword integrity — coverage confirmed, no stuffing. Gate 3: Copy quality — hook strength, specificity, brand voice. Changes that fail are flagged with a plain-English explanation, never silently dropped.

04

Gate-passed changes appear in your queue

Approve one by one, approve all at once, or enable Auto-Approve per listing. Approved changes go live on Amazon via the SP-API in under 5 seconds.

The Pipeline

14 agents. Each one a specialist.

Every agent runs on every audit. No shortcuts, no sampling. Your entire listing — analyzed in full.

DataCollector
Pulls your live listing data via the Amazon SP-API — title, bullets, description, images, backend keywords, pricing, and performance metrics
BrandResearcher
Analyzes your brand identity, website, and Amazon storefront to inform tone, positioning, and brand voice across all proposed changes
KeywordResearcher
Mines keyword gaps, scores terms by volume proxy, and builds a tiered allocation plan — HIGH, MEDIUM, and LOW priority keywords for every content field
TitleAuditAgent
Scores your title across structure, keyword placement, brand presence, and character count — then generates an optimized rewrite
BulletAuditAgent
Scores all five bullets individually against Amazon's formatting rules and conversion best practices — rewrites each one with stronger hooks and keyword integration
ImageAuditor
Analyzes every image slot for compliance and conversion quality — KEEP, REPLACE, or CREATE recommendation per slot with specific brief for new images
ContentAuditor
Evaluates your description or A+ Content modules for structure, keyword use, and messaging effectiveness — rewrites where needed
KeywordCoordinator
Audits your backend keyword string — eliminates duplicates, removes prohibited terms, maximizes fill against Amazon's character limits
MarketPositionAnalyst
Benchmarks your listing against publicly available category standards from the Amazon catalog. No other seller's SP-API data is accessed or used in this analysis.
TrustSignalsAgent
Evaluates reviews, ratings, Prime eligibility, Buy Box status, and Brand Registry presence — flags trust gaps that affect conversion
PerformanceMetricsAgent
Pulls CTR, CVR, sessions, BSR, and Buy Box percentage from Amazon Business Reports to calibrate recommendations against real performance data
ComplianceOfficer
Checks all content fields for Amazon policy violations — prohibited claims, restricted language, category-specific rules — before any change is proposed
SupplementCompliance
FDA/DSHEA compliance check — activates automatically for supplement and health products to flag disease claims, prohibited structure/function language, and labeling issues
ReportCompiler
Aggregates all agent findings into a single scored report with letter grade, category breakdown, and plain-English executive summary
Features

Everything the audit delivers.

14-Agent AI Pipeline

Title, bullets, images, content, keywords, market position, trust, performance, and compliance — every element, every audit.

Score Out of 100 with Letter Grade

A through F grade with a full breakdown across all 9 scoring categories and a written executive summary in plain English.

Three-Gate Validation

No change goes live without passing Amazon policy compliance, keyword integrity, and copy quality checks. Failures flagged with plain-English explanations.

One-Click Approval or Auto-Approve

Approve changes one by one, approve all at once, or enable Auto-Approve per listing for fully automated execution.

SP-API Push — Under 5 Seconds

Approved changes go live on Amazon via the Selling Partner API in under 5 seconds. No manual copy-paste, no Seller Central login required.

30-Day Audit Cycle

Each ASIN audits once every 30 days — Amazon requires 2–4 weeks for listing changes to stabilize in search data. Grade improvement tracked over time.

Unlimited SKUs on All Self-Serve Plans

No cap on the number of listings you can audit. Run the pipeline on every ASIN in your account.

Brand Voice Matching

BrandResearcher analyzes your brand before every audit — all proposed copy is written to match your existing tone, not a generic template.

The Score

Your listing scored across 9 categories.

Every audit produces a score out of 100 with a letter grade from A to F. The score is broken down across 9 categories — each weighted by its impact on conversion and ranking. You see exactly where points are being lost and why.

The letter grade updates with every audit cycle. Grade improvement over time is tracked so you can see the compound effect of the optimization loop.

Scoring Category Points
Images 20
Title 15
Bullets 15
Content / A+ 15
Keywords 10
Market Position Analysis 10
Trust Signals 10
Behavioral Performance 10
Compliance 5
Total 100
Quality Control

Three gates. Every change. No exceptions.

A proposed change that fails any gate never reaches your review queue. It is flagged with a plain-English explanation — never silently dropped.

01

Amazon Policy Compliance

Every proposed change is checked against Amazon's current listing policies — prohibited claims, restricted language, category-specific rules, image requirements, and content guidelines. Nothing violating policy reaches you.

02

Keyword Integrity

Keyword coverage is confirmed — HIGH priority terms must appear in the content field they were allocated to. Keyword stuffing is flagged and corrected. Backend keyword string is validated for format and prohibited terms.

03

Copy Quality

Hook strength, specificity, brand voice alignment, and readability are evaluated. Generic copy that adds nothing is not approved — every change must improve the element it replaces, not just fill the character count.

The Report

What your audit report looks like.

Every audit produces a full scored report — grade ring, category breakdown, executive summary, and a queue of proposed changes ready to review. The report stays in your account permanently so you can track grade improvement over time.

Proposed changes show the current version and the proposed rewrite side by side. Approve, reject, or leave in queue — your choice, every time.

Mock data shown. Real reports display your actual listing data and scoring.
Audit Report — Product A
Overall Score
82 / 100
A
Images16/20
Title13/15
Bullets11/15
Keywords9/10
Compliance5/5
Trust Signals8/10
Title rewrite — gate-passed, ready to approve Approve
Image slot 3 — REPLACE recommendation Review
Plan Availability

Core audit available on all plans. More unlocks as you scale.

The full 14-agent pipeline runs on every plan. Monitoring and A/B testing unlock on Accelerate and above.

Feature
Ignite
Accelerate
Elevate
14-agent audit pipeline
Yes
Yes
Yes
Score, grade & executive summary
Yes
Yes
Yes
Three-gate validation
Yes
Yes
Yes
SP-API push <5 seconds
Yes
Yes
Yes
Listing suppression & hijack monitoring
Yes
Yes
A/B split testing on approved changes
Yes
Yes
Emergency audit bypass on alert
Yes
Yes

See full plan details  ·  Compare all plans and pricing

Further Reading

Related articles.

Get Started

Run the audit on your listing. Free.

Connect your Amazon account, submit one ASIN, and get the full 14-agent report in under 10 minutes. No credit card required. The same pipeline that runs on every paid plan.