Your title is the single most important element of your Amazon listing — it determines where you rank, who clicks, and whether the click converts. Most sellers get it wrong in the same five ways. Here’s the exact formula that works.
Your title determines rank, click-through rate, and conversion. Most sellers make the same five mistakes. Here’s the formula that fixes all of them.
A complete walkthrough of every element in your listing — title, bullets, images, keywords, A+ content — with specific criteria for what passes and what needs work.
Backend keywords are invisible to buyers but critical for rank. Most sellers fill them with duplicates and irrelevant terms. Here’s what actually belongs in your backend fields.
Order Defect Rate, Late Shipment Rate, Valid Tracking Rate — a plain-language explanation of every metric Amazon uses to evaluate your account and the thresholds that trigger action.
Amazon splits your FBA inventory across fulfillment centers automatically. Here’s how distribution works, why it affects your Buy Box and delivery speed, and how to manage it proactively.
Why a single auto-campaign is costing you money — and how to build a proper broad, phrase, exact, and ASIN structure that captures every stage of buyer intent.
AI does not replace the seller — it removes the hours of manual work between knowing what to fix and having the fix ready to approve. Here’s what that actually looks like in practice.
Title rules, bullet restrictions, prohibited claims, image requirements — a category-by-category breakdown of what Amazon allows, what it flags, and what triggers suppressions.
A+ Content replaces your plain-text description with rich modules — images, comparison tables, brand story. Here’s what it does for conversion rate and how to use it effectively.
Amazon’s rules on review solicitation are strict — but there is a compliant path to consistently generating more reviews. Here’s exactly what you can and cannot do.
Every guide on this blog describes a process that takes sellers hours to do correctly. Estobi automates it end to end — audit, rewrite, validate, push. Start with a free audit and see exactly what needs fixing on your listings.