Revenue, orders, inventory, account health, and pending optimization approvals — all pulled directly from your Amazon account via SP-API and updated continuously.
Most sellers cobble together a picture of their Amazon business from half a dozen disconnected sources. Something always falls through the cracks.
Revenue buried in Business Reports. Orders scattered across the orders tab. No consolidated view. No trend. No context.
FBA stock levels require logging into Manage FBA Inventory or a third-party tool. Reorder timing is guesswork without real velocity data.
ODR, late shipment rate, and policy violations live deep in Seller Central. By the time most sellers check, a problem has already compounded.
Estobi pulls everything into one place — updated continuously from your live Amazon account.
No manual imports. No CSV uploads. Live data from Amazon — automatically.
Estobi connects to your Amazon account via the Selling Partner API — the same secure, authorized connection Amazon provides for all approved third-party tools. Takes about 60 seconds to set up.
Revenue, orders, inventory, and account health all update automatically. Sales and traffic data refreshes daily. FBA inventory pulls every few hours. Account health updates in real time.
Critical issues appear as red banners — visible the moment you log in. Amber warnings flag metrics approaching thresholds before they become problems. Nothing buried, nothing missed.
Any proposed listing change that has passed all three quality gates and is waiting for your review surfaces directly on the Dashboard. You always know if there is action waiting.
Seven data categories, all connected, all updated from your live Amazon account.
Today, 7-day, and 30-day rolling totals with prior-period comparison and trend direction.
Daily revenue and units chart with 7-day and 30-day toggle, prior period comparison line, and best-day highlight.
Active listing count, total FBA units, SKUs in stock vs. out of stock, and inbound shipment quantities.
ODR, late shipment rate, and valid tracking rate — each with threshold indicators. Policy violations and IP complaints flagged immediately when above zero.
Last 10 orders with status, order amount, and date — updated continuously from the SP-API.
Proposed listing changes that have passed all three quality gates and are waiting for your review — always visible on the Dashboard.
A clear visual showing which optimization stages are currently active on your account based on your plan — Audit, Monitor, Test, Images, Ads, N-Gram.
ASINs approaching low stock thresholds surface as amber alerts. Out-of-stock ASINs surface as red critical alerts with suggested reorder quantities.
Dark, clean, and information-dense. Every metric that matters above the fold. Critical alerts at the very top — you cannot miss them.
The pending approvals counter means you always know if Estobi has proposed changes ready for you to review — without having to navigate to the Listings page.
The Dashboard is included on all plans — including free. Free plan users see realistic demo data with an upgrade prompt.
Want to see which other tools are available on your plan? View self-serve plan details or compare all plans.
A plain-English walkthrough of the reports that actually matter — and what to do when the numbers move.
Account HealthODR is the metric that gets accounts suspended. Here is how Amazon calculates it and what drives it up.
FBA & InventoryStockouts cost Buy Box share and rankings. This is the calculation most sellers are not running.
Start with a free audit. Connect your Amazon account, submit one ASIN, and get your full Dashboard populated with your real data — no credit card required.