Estobi automates every feedback request, runs continuous A/B tests across post-delivery day buckets to find when requests convert best, and shifts volume to the winning day automatically.
Seller feedback and product reviews directly impact Buy Box share and conversion rates. Most sellers either send requests manually, which doesn’t scale, or use a basic automated tool with no data on when requests actually convert best.
The timing of a feedback request matters more than most sellers realize. Sent on the wrong day it gets ignored. Sent on the right day, it converts. Without A/B testing, you’re guessing — and leaving reviews on the table.
Four automated steps run on every delivered order — no manual work, no missed opportunities.
Estobi pulls all delivered orders from the Amazon Selling Partner API on a continuous schedule. Every eligible order is queued for a feedback request automatically.
A feedback request is sent via the Amazon Buyer-Seller Messaging API at the post-delivery day bucket assigned by the current A/B test rotation. Fully compliant with Amazon’s messaging policies.
Conversion data is tracked separately for each day bucket — Day 4 through Day 10 post-delivery. Each bucket accumulates a conversion rate over time so the comparison is statistically meaningful.
Once results surface a winning delivery window, Estobi automatically shifts the majority of new requests to that day. The test continues running to catch changes in buyer behavior over time.
Every delivered order receives a feedback request automatically. Zero manual work after initial setup — the system runs whether you log in or not.
Continuous A/B test distributes requests across post-delivery day buckets from Day 4 through Day 10. Each bucket builds its own conversion rate over time for a meaningful comparison.
Conversion rates tracked separately for each delivery day bucket. Winner highlighted automatically in the dashboard once enough data accumulates.
A 30-day rolling view of total requests sent and feedback received, with a trend chart showing volume over time. Quickly see if volume is declining or a batch failed.
Total feedback received and your running overall conversion rate displayed prominently. Track whether your solicitation strategy is improving over time.
Progress toward the 2,000-request threshold for statistically reliable A/B test data. Cautions against acting on thin data before the sample is large enough to be meaningful.
All requests sent via the Amazon Buyer-Seller Messaging API in full compliance with Amazon’s messaging policies and solicitation guidelines. No prohibited incentives or review manipulation.
Feedback requests sent for all eligible delivered orders regardless of fulfillment method. FBA and FBM orders both processed automatically through the same pipeline.
The Feedback Requests page shows your 30-day request volume, running conversion rate, and the full A/B test breakdown by delivery day bucket — with the winning day highlighted and statistical progress tracked.
When a winner emerges, Estobi shifts volume automatically. The dashboard updates to reflect the new routing so you always know which day is getting the most requests and why.
Feedback Requests is available to all Estobi users including the free plan. Free plan users see demo data.
On Entrust plans, Eli manages feedback request setup and monitors performance on your behalf. See full plan details →
Why the day you send a feedback request matters, what Amazon’s messaging policies allow, and how A/B testing delivery windows improves conversion rates over time.
Review count, recency, and rating are all factors in Amazon’s algorithm. Here’s the direct relationship between review volume and listing performance.
A plain-English breakdown of what you can and cannot say in an Amazon feedback request — and the prohibited practices that get accounts flagged.
Connect your Amazon account and let Estobi handle every feedback request — automatically tested, continuously optimized, fully compliant.