Most Amazon sellers either manage ads manually — spending hours every week they don’t have — or run a basic auto-campaign and hope for the best. Neither approach produces consistent, data-driven results. Estobi automates the entire process: building campaigns, optimizing bids, applying negatives, and continuously improving based on real performance data.
Amazon advertising is one of the highest-leverage activities in your business — and one of the most time-consuming to do correctly. A properly structured campaign with continuous bid optimization and wasted spend elimination can dramatically improve your ACoS and your organic rank. But getting there manually requires hours every week and deep expertise most sellers don’t have.
The alternative — setting up one auto-campaign and leaving it running — wastes budget on irrelevant searches and misses the intent clusters that actually drive sales. Estobi eliminates both problems: it builds the right structure from the start and optimizes it continuously from real performance data.
Four steps from campaign audit to a fully optimized, continuously improving ad account.
Estobi reviews your current campaign structure, historic search term reports, and the buyer intent data from the n-gram analysis to identify what’s working, what’s wasting budget, and what’s missing entirely.
Separate campaigns are built for broad, phrase, exact, and ASIN targeting — each organized around the buyer intent clusters that actually drive conversions. Not random keywords. Intent families with real purchase data behind them.
Bids are adjusted based on actual CVR and ACoS performance against your targets — not guesses. Campaigns that hit target ACoS get more budget. Campaigns that don’t get trimmed. The system improves every cycle.
Non-converting search terms are added as negatives across all campaigns automatically. High-converting terms are promoted to exact match. The account gets cleaner and more efficient every week without manual intervention.
Built from scratch or rebuilt from your existing campaigns — separate campaigns for broad, phrase, exact, and ASIN targeting, each organized around proven intent families, not a random mix of keywords.
Bids are adjusted on a rolling basis using actual conversion rate and ACoS data against your targets. Campaigns that perform get more budget. Campaigns that don’t get trimmed. Fully automated, no manual intervention required.
Campaigns are organized around buyer intent clusters identified from n-gram analysis — not arbitrary keyword groupings. Each intent family gets its own budget allocation and bid strategy based on how that cluster converts.
Non-converting search terms are automatically added as negative keywords across all relevant campaigns as soon as they cross the wasted spend threshold. Budget stops going to terms that will never convert.
High-converting search terms discovered in auto and broad campaigns are automatically promoted to exact match campaigns. The best of what the algorithm finds gets harvested into your most efficient campaign type without manual review.
Each campaign is optimized toward your target cost of sale — not a single blended number across your whole account. Branded terms, core exact, and discovery campaigns all have different ACoS targets, and Estobi manages each one separately.
You set the total monthly ad budget. Estobi allocates it optimally across campaigns based on performance data — shifting more to what works, pulling back from what doesn’t. You stay in control of the spend ceiling.
All campaign changes — bids, negatives, structure updates, new term additions — are applied directly via the Amazon Advertising API. No CSV uploads, no manual console work, no lag between decision and execution.
The Ads Management interface shows your full campaign list with live ACoS, weekly spend, and optimization status. See which campaigns are hitting target, which are being trimmed, and how your budget is being allocated — all in one place.
Every change Estobi makes is logged with the reason — bid adjustment, negative applied, term promoted, budget shifted — so you always know exactly what happened and why. Full transparency, zero manual work required.
Ads Management requires Amazon Advertising API access. On Ignite and Accelerate plans, campaign data is visible in the dashboard but automation is not included.
Why a single auto-campaign is leaving money on the table — and how to build a proper broad, phrase, exact, and ASIN structure that captures every stage of buyer intent.
ACoS measures ad efficiency. TACoS measures the total cost of your advertising against your total revenue. Here’s why both matter and how to set targets that make sense for your business stage.
Your search term report already contains the best keywords you’ll ever find — real buyer searches that converted. Here’s how to mine them systematically and move them into exact match campaigns.
Upgrade to Elevate and get a fully automated ad account — complete campaign structure, continuous bid optimization, wasted spend elimination, and winning term promotion — all running on real performance data.