Amazon account suspensions rarely happen without warning signs. ODR creeps up, a policy violation goes unnoticed, a performance notification sits unread in Seller Central. Estobi surfaces every health signal in one place so issues are addressed before they escalate.
Most sellers manage their Amazon account health by logging into Seller Central and hoping nothing is flagged. The metrics are buried in a dashboard they check occasionally. A performance notification arrives, sits unread, and becomes a warning. A warning becomes a suspension.
The pattern is predictable. And preventable — if you catch the signal before it escalates. That is what Estobi's Account Health monitor does.
Estobi checks every metric on a regular schedule and surfaces the results so nothing slips through unnoticed.
The Amazon SP-API Account Health API returns your current ODR, Late Shipment Rate, Valid Tracking Rate, policy violation count, IP complaint count, and performance notifications on a regular schedule.
ODR threshold: under 1%. Late Shipment: under 4%. Valid Tracking: above 95%. Each metric is evaluated against the specific Amazon threshold for that category so status is always accurate.
Metrics trending toward a threshold surface as amber warnings on the Dashboard. You see the issue early enough to act before it becomes a violation.
When any metric enters the danger zone, a red critical alert appears at the top of every page in the Estobi Dashboard — visible every time you log in until the issue is resolved.
Real-time ODR pulled from the SP-API. Green when healthy, amber when approaching the 1% threshold, red when breached. The single most important metric for account standing.
Monitored continuously against Amazon's 4% threshold. Amber warnings surface before the threshold is breached so you can take corrective action in time.
Tracked against Amazon's 95% floor. Drops below threshold surface immediately so fulfillment gaps can be addressed before they affect account standing.
Any policy violation triggers an immediate flag. Violations do not have a safe threshold — even one is a signal that requires action. Estobi flags them the moment they appear.
IP complaints are tracked separately. Any count above zero is flagged immediately — IP complaints can escalate to suspension faster than most other violations.
Amazon's performance notifications surfaced in the Estobi Dashboard in plain English — no need to dig through Seller Central to find what Amazon is telling you.
Brand Registry active status verified. USPTO trademark check results surfaced so you always know the protection status of your brand on Amazon.
Health metrics always reflect your full seller account regardless of plan. Amazon calculates ODR and policy metrics at the account level — they cannot be scoped to individual SKUs.
The Account Health page shows every performance metric on a single screen with clear status indicators. Green means healthy. Amber means watch it. Red means act now.
Alerts that require action appear at the top of every page in the Estobi Dashboard — not just on the Account Health page. You cannot miss them.
Account Health monitoring is available to all Estobi users including the free plan. Free plan users see demo data.
Account health data always reflects your full seller account regardless of plan. See full plan details →
ODR, Late Shipment Rate, Valid Tracking Rate — what they measure, how Amazon calculates them, and what happens when they cross a threshold.
The warning signs that precede most suspensions and the steps sellers can take to catch them before they escalate into account action.
A plain-English breakdown of the most common Amazon policy violation categories, what triggers them, and what to do when one appears.
Connect your Amazon account and get instant visibility into every health metric — ODR, late shipments, violations, and more. Free to start.