Wholesale Partner Program

We buy your inventory. We run your Amazon channel. You pay nothing.

The Estobi Wholesale Partner program is a zero-fee model. We purchase your products at wholesale, list them in our Amazon account, and run the full Estobi optimization system on your brand. You get paid on wholesale. We handle the rest.

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Fees to you. Ever.

We buy your inventory at wholesale
We list, optimize, and run your Amazon channel
You receive consistent wholesale purchase orders
No management fee. No retainer. No performance cut.
We profit from the retail margin — not from you

The Model

How the wholesale model works.

A straightforward partnership. You supply the product. We supply the operation.

We talk.

You reach out via the application form. We review your product line, current Amazon presence, and MAP policy. If it is a fit, we move forward. No commitment required to apply.

We agree on terms.

We negotiate a wholesale price that works for both sides. You continue selling however you currently sell — we are one additional buyer, not an exclusive partner.

We place consistent orders.

We purchase inventory on a regular schedule — predictable monthly orders you can plan around. Stable, reliable, on time.

We run the entire Amazon operation.

Listings, images, A+ content, ads, pricing, account health, customer feedback, inventory management — all handled by Estobi using our full AI platform. Your brand benefits from everything the platform does.

What You Get

What you get when Estobi carries your brand on Amazon.

Three categories of value — operational capability, brand protection, and growth. All included.

Operational Capability

Physical warehouse and fulfillment infrastructure — we receive, prep, and ship FBA
Years of Amazon operations experience — we know how Amazon works from the inside
Full inventory management — we monitor FBA levels, reorder proactively, and prevent stockouts
One authorized seller relationship is cleaner than managing dozens of resellers

Brand Protection

MAP policy compliance — we follow your Minimum Advertised Price and never undercut your brand
Consistent, professional listing presentation across all your ASINs
No unauthorized claims, no counterfeit listings, no compromise to your brand integrity
Brand Registry tools used where available to protect your listing content

Growth Capability

Full 14-agent AI audit pipeline on every listing — title, bullets, images, keywords, compliance
AI-generated product images, lifestyle photos, and A+ content modules
Automated advertising management — campaigns built and optimized around buyer intent data
N-gram analysis feeding real conversion data back into listings and ad strategy
Keyword rank tracking, A/B testing, and performance monitoring running continuously

Our incentive is perfectly aligned with yours. No management fee, no consulting retainer, no performance percentage. We succeed when the listing performs — because that is how we profit.

Fit Check

The right fit for the right brand.

Wholesale partnerships work for a specific type of brand. Be honest with yourself — the conversation is free either way.

Good fit

Brands that sell through traditional wholesale distribution and want Amazon handled professionally
Brands going direct-to-consumer who want to offload their Amazon third-party channel
Sellers who are burned out on managing Amazon day-to-day and want to focus on their brand
Brands with strong products that are underperforming on Amazon due to weak listings or poor optimization
Manufacturers who do not want to manage Amazon directly but want their products represented professionally

Not the right fit

Brands already locked into an exclusivity agreement with another Amazon reseller
Products with extremely thin margins that do not support a wholesale discount and Amazon fees
Brands with ongoing compliance or legal issues on their Amazon account

Why It Matters

One authorized seller. Zero brand confusion.

When multiple resellers carry the same product on Amazon, listings fragment. Different sellers use different titles, different images, different prices. Your brand looks inconsistent. Customers get confused. Reviews spread across variations.

When Estobi carries your brand as the authorized seller, your listing is managed as one unified entity. One title. One set of images. One consistent pricing strategy. One seller who knows the product and takes responsibility for how it is presented.

Multiple resellers

Estobi as authorized seller

Fragmented listing content — different titles, bullets, images

One unified listing — consistent title, images, copy

No MAP enforcement — race to the bottom on pricing

MAP policy followed — pricing stays consistent

Reviews split across sellers, hijacked Q&As

Reviews consolidated, Q&A monitored

No optimization — listing stays stagnant

14-agent AI audit pipeline running continuously

Unpredictable order quantities — hard to plan inventory

Consistent monthly purchase orders — predictable revenue

Why Estobi

What we bring to every partnership.

15+ Years Amazon Experience

Built on a foundation of real Amazon operations — not theory. We know how the platform works from the inside.

Physical Warehouse & FBA Prep

We receive, inspect, prep, and ship FBA in-house. No third-party prep center risk.

FDA/DSHEA Compliance Built In

Supplement and health product sellers get an additional compliance layer covering FDA and DSHEA rules built directly into every audit.

Full AI Platform on Every Brand

Not manual. Not outsourced. The complete 14-agent Estobi AI optimization pipeline running on every product we carry.

Apply

How to get started.

Fill out the brief application form. We review every application within 48 hours. If your product line is a fit, we will reach out to schedule a short discovery call to discuss your catalog, pricing, and timeline.

There is no commitment required to apply. The conversation is free.

Applications are reviewed Monday through Friday. If your brand is a fit, you will hear from us within 2 business days. If it is not the right fit at this time, we will let you know that too — no ghosting.

Partnership Application

Takes about 2 minutes. No commitment required.

Your Name

Company Name

Email Address

Product Categories

Active ASINs on Amazon

Monthly Amazon Revenue

Your Situation & Goals

FAQ

Common questions.

Do we have to give you exclusivity?

No. We are one authorized reseller. You continue selling through your existing channels — direct-to-consumer, other wholesale accounts, retail. We do not require exclusivity. Our goal is to be the best-performing channel for your brand on Amazon, not the only one.

How do you make money if there is no fee?

We profit from the retail margin on Amazon — the difference between the wholesale price we pay you and the price we sell at. Our incentive is to grow the listing's performance. The better the listing converts and the higher it ranks, the more we make. Our interests are fully aligned with yours.

Can we set MAP pricing?

Yes. We follow your Minimum Advertised Price policy. You set the floor — we comply. Protecting your brand's pricing integrity matters to us as much as it does to you, because undercutting your own price on Amazon hurts the listing's perceived value and conversion rate.

What if we want to take Amazon back in-house later?

No problem. We do not lock you in. If you decide to manage Amazon directly or transition to a different reseller, we work with you on a clean transition. All listing content, images, and A+ content we have created are yours to keep.

What categories do you work with?

Estobi works with Amazon sellers in any product category. The core audit pipeline — title, bullets, images, keywords, content, compliance, performance — applies to every listing. Supplement and health product sellers get an additional compliance layer covering FDA and DSHEA rules built directly into the audit. Other regulated categories benefit from the same compliance-forward approach as the platform grows.