Entrust plans are fully managed. Eli and the Estobi team handle every audit, optimization, ad campaign, image, and account health issue on your behalf. You get full real-time visibility into everything via the Estobi Dashboard. Nothing is hidden. You just don’t have to do anything unless you want to.
See Entrust PlansEvery Entrust plan includes the full Estobi platform — all 7 flywheel stages, all 6 dashboard pages, every tool. The only difference between tiers is how many SKUs Estobi actively manages.
When you sign up for an Entrust plan, you connect your full Amazon account via SP-API and select which SKUs you want Estobi to actively manage — up to your plan limit. All optimization, audits, keyword tracking, ad management, and image work is scoped to those selected SKUs.
Account-level data — Order Defect Rate, Late Shipment Rate, policy violations, and overall account health — always reflects your full seller account. Amazon calculates these at the account level and they cannot be scoped to a subset of SKUs.
You can swap managed SKUs at any time by contacting Estobi support. Deselecting a SKU pauses all activity on it immediately. Selecting a new SKU starts the audit pipeline within 24 hours.
Need more managed SKUs? Contact us to discuss Entrust Enterprise →
Entrust is not a black box. Every action Eli takes is logged and visible in your Estobi Dashboard in real time — every audit, every change pushed live, every ad adjustment, every keyword rank movement. You can review the history of every action on every SKU at any time.
If you want to review changes before they go live, enable Approval Required in your settings. By default, Entrust plans run on full auto-approve for gate-passed changes — because you hired us to run it, and that means running it.
You retain full access to your Amazon Seller Central account and Estobi Dashboard at all times. Nothing is transferred, locked, or co-owned.
Every Entrust client receives a weekly performance report on their chosen day. The report covers: keyword rank movements, listing changes made and their outcomes, A/B test status, FBA inventory alerts, account health status, and a forward-looking plan for the coming week.
Written in plain English — no jargon, no data dumps. If something went well, the report says so and explains why. If something needs attention, the report says so and explains what Eli is doing about it.
Four steps from sign-up to first audit. No phone calls required.
Choose your Entrust plan, complete checkout, and get immediate access to the Estobi Dashboard.
Authorize Estobi via the Amazon Selling Partner API. One-time setup — takes under 5 minutes.
Choose which SKUs you want managed (up to your plan limit). Fill out a brief onboarding form: goals, categories, off-limits topics, and preferred report day.
Estobi runs the full audit pipeline across all managed SKUs. You receive an onboarding report with findings and the plan for what Eli tackles first.
Start with an Entrust plan and have your first audit running within 24 hours of connecting your account. No setup fees. No long-term contracts.